Production management is the logistic planning of what occurs at your promotional events. Everything from time management, contracts decisions, conflict resolution, communication trees, and approvals just to name a few. All of these factors affect the event from actually happening.
Location
Choosing a location has to be in sync with who you invite and the theme of the event. If you are inviting celebrities, the venue has to have that luxurious, red-carpet feel or you can forget about them attending your next event. In this case, the venue must be secure. Security agents must be hired and do a run-thru of the building. In most cases, celebrities who agree to attend an event, require at least two security agents to escort them in and out of the event. Another important feature the venue must have is a “green room.” A green room is a private room where the invited celebrity can take a break, touch up their make-up, change their wardrobe, etc. Usually this room provides refreshments and hor d'oeuvres. Specifications may be upon request of the celebrity’s publicist. If multiple celebrities are invited, usually they do not expect their own green room unless they are representing the event’s company. Also, if models are involved in the event, a separate green-room is reserved for them as well.
If most of your attendees are members of the press and corporate friends, then the venue should be elegant and chic. You want them to feel important, but not to the point of making them have to feel stylish. In these cases, most will attend in business attire.
Sometimes a venue will be available and you book it, but then someone important unexpectedly comes into the city and overrides your reservation. What do you do? In my experience, this has happened plenty of times and you just have to deal with it and make the best of what the next best thing is. A “Plan B” is essential when is comes to locations. This is one reason why invitations are so hard to get approval for because the venue or times may change at the very last minute.
Entertainment
When booking entertainment, you have to be mindful of who you are inviting. If you have a celebrity attending your event representing your company and/or promotion, try to invite people from their “circle” and stay away from inviting their rivals. If your event is for the corporate world, try not to invite corporate rivals, unless the event is meant to be social and not for business. Nevertheless, you want to book entertainment that is appropriate for the event and venue. You don’t want to have too big of an entertainment act for a small venue, and vice versa. Just keep these little things in mind and your attendees will enjoy. Other obvious thing such as contracts and agreements should be dealt by your legal department or staff.
No comments:
Post a Comment